Do your best to make the organizational and logistical elements perfect before the event. Prepare promotional materials. Give special attention to liaising with the mass media. Arrange face-to-face meetings with potential clients and counterparts of your project. Start preparing for the launch event at least two months in advance . It takes the efforts of the whole team, but one person should be responsible for coordination and monitoring.

Organize individual meetings to introduce your project to potential clients and counterparts. Experience shows that face-to-face meetings work most effectively. Prepare all marketing materials that are to be presented at the launch event, and develop